AJ Fernandez Cigar Website
AJ Fernandez is a well known master blender in the cigar industry. He is poised to become the next Alejandro Robaina. He currently grows and blends cigars for many popular brands sold in the US. AJF Cigars is his personal brand of hand-rolled cigars with an affordable price.
This project consisted on revamping the image of AJ through his website. The client wanted to focus on creating a story around AJ and make him stand out as a unique character unlike the concept of some of his competitors like Padrón Cigars or Camacho Cigars. The new website is meant to promote his personality as the embodiment of quality cigars and hard work but also showcasing his personal blends.