Hræfn Medieval Ale

Concept:
The challenge was to create the name and the visual identity as well as give a background story to a brand of Ales. This brand’s brews have the particular characteristic of being produced like ancient ales. The brand also likes to set themselves as a symbol of mischief and reflect the origins of the ingredients. The name Hræfn has its roots in old English and it means raven. Ravens are associated with medieval times and they are animals very popular in British folk.

Deliverables:
Visual Identity and packaging for a brand of Medieval Ale.